The Food Show, NZ
The Food Show is New Zealand's largest once-a-year foodie exhibition. Every year, tens of thousands of people flock to The Food Shows to experience first-hand the latest and most delicious food and drink, test-drive innovative new devices and appliances, and witness world-class demonstrations and classes.
Working as the Event and Sales Manager for The Food Show, New Zealand, I was responsible for managing the team, managing the shows, along with stand and sponsorship sales of $2.2million at The Food Show in Auckland, Wellington, and Christchurch.
01
Sales & Event Manager
Worked year round selling exhibition space and sponsorship. Noteworthy among these sponsorships were the prestigious Diners Club VIP Lounge and ticketing experience, the Nespresso Coffee Masterclass Theatre, and the vibrant Auckland Tourism Artisan Marketplace, which showcased the endeavors of aspiring entrepreneurs seeking to establish their presence in the market.
02
Event Management
These shows attracted over 60,000 attendees annually. Created marketing campaign with marketing department to work at attracting visitors and exhibitors to the event. Marketing included TV, radio, billboards, print, and social.
03
Staff Management
Managed The Food Show Sales Executives and teams onsite, including event setup and selling exhibition space for the following year.
04
PR
Promoted the events via radio, tv, media. Example news interview seen in this video.
